— Social media strategy: Establishing brand guidelines & voice, strategy planning for organic growth both b2b & b2c

— Organic social media growth: Approx 15-20% follower growth per month, reaching 20k followers & 5-7% engagement

(Industry standard within this sector being around 2% for both follower growth & engagement rate)

— Content creation: Photography, videography, graphic design - Best performing Instagram Reel reaching 23k views

— Community management: Customer services via all social platforms, responding to reviews

— Social media strategy: Establishing brand guidelines & voice, strategy planning for organic growth

— Organic social media growth: 4-6% engagement rate

(Industry standard within this sector being around 2% for both follower growth & engagement rate)

— Community management: Customer services via all social platforms, responding to reviews

— Content creation: Content strategy, Reels editing, graphic design

— Web development for online course platform via Squarespace

— Email marketing via MailChimp

Working with a variety of businesses within sectors including:

— Ecommerce (Brick & mortar retailers, plus purely online businesses) - FMCG, technology, skincare/beauty.

— Service-based businesses - Corporate events, hairdressers, coaches, psychologists, healthcare.

Covering topics including:

— Overall digital marketing strategy

— Overall offline marketing strategy

— Social media content ideas & management (Instagram, Facebook, LinkedIn, Pinterest, Twitter)

— Email marketing

— Organic growth

— Community management

— Paid advertising

— Social media strategy: Establishing brand guidelines & voice, strategy planning for organic growth both b2b & b2c

— Organic social media growth: 2-3% follower growth & 3% engagement rate.

(Industry standard within this sector being around 2% for both follower growth & engagement rate)

— Overall social media management: Creating & posting content, community management

— Email marketing: Content creation & audience management. Open rate of 40-50%

(Industry average of open rates being 20-30%)