Free Social Media Tools to Elevate Your Marketing
Looking to boost your social media marketing without breaking the bank?
There are countless free tools available that help creators, businesses, and marketers streamline content, grow their audience, and stay on top of trends - Here are some to get you started.
From editing TikTok’s in the style of your favourite creator, to scheduling your content with ease, we’ve compiled a list of free social media tools to elevate your marketing, bringing more growth to your platforms, along with an engaged audience of potential clients. These social media management tools are perfect for businesses and creators alike.
Capcut: Video Editing Made Simple
Capcut is a much-loved tool for TikTokers, with a large range of editing capabilities along with AI features, this easy-to-use software packs a punch. Free to use on both mobile and desktop (with paid options available), this is definitely one to try if you’re looking to expand video content for social. Their website has tutorials galore to cover video content across all platforms, even long-form YouTube videos!
Meta Business Suite: Scheduling Without The Cost
Many scheduling platforms come at a cost, but Meta Business Suite is a hidden gem that is completely free. Allowing you to schedule across Meta platforms (Instagram and Facebook), Meta Business Suite enables businesses and creators to be more organised with content, scheduling around your busy routine to ensure posting can stay consistent. With capabilities to post to Stories and Instagram Reels, this social media management tool should be top of mind at all times! Available both on desktop and mobile, it couldn’t get any easier to schedule your social content.
Hootsuite’s Engagement Rate Calculator: Understand Your Stats
Wondering how well your content is performing? It’s not all about likes, you should be considering metrics such as ‘saves’ and ‘shares’ too. Hootsuite’s free Engagement Rate Calculator will give you these statistics in just a couple of steps. Comparing against your industry standard rate is key here, as there’s no use comparing the stats of an IT services company versus a FMCG business. Add this stat into your monthly analytics review to keep you on track, and if the results are negative, use it as a way to find new inspiration!
TikTok’s Creative Centre: Stay On Track With All Trends
Scrolling endlessly on TikTok and wondering how the hell people know what to post? Welcome TikTok’s Creative Centre with open arms! This is the place for both organic and paid advice, helping you to find out what’s trending in terms of audio, videos and even creators. They also have a section for Creative Tips to help you get started with conceptualising videos for your business, as it can be hard to know where to even begin!
Canva: Graphic Design For Everyone
A classic for those trying out graphic design for marketing. If you haven’t heard of Canva, where have you been?! This platform is free (with paid features) but has a multitude of options for editing, including easy-to-use templates and video editing tools. This is a great place to start for those looking to elevate their marketing and have consistent design across all platforms.
Social Blade: A Look Behind The Scenes
Social Blade allows you to have a look behind the scenes at other creators analytics. From TikTok to YouTube, Social Blade covers many platforms and many elements of analytics, including graphs showing how and when accounts have gained followers, when they are posting videos and even their earnings.
Linktree: All Of Your Links In One Place
We know what a pain it is when you have multiple links you need your audience to see, but Linktree makes this easy. Storing all of your links on a landing page with custom titles, this is a simple way to show off multiple offers or landing pages at once, rather than just leading to your website home page. This tool is free, but has paid customisation options to keep everything on brand.
Adobe Lightroom: High Quality Image Editing
Needing to make changes to an image? The Adobe Lightroom app has to be the one! This free app is a simplified Photoshop, enabling you to edit images in a high quality way, elevating your socials to a premium level through stunning visuals.
Whether you’re a content creator or business, these free social media tools can level up your marketing game. Try them out, experiment and see what works best for your brand. Looking for more advice like this? Sign up to the Dreaming Digital newsletter for weekly inspo straight to your inbox 💌