Small Business Guide | Maximising Your Marketing On A Limited Budget
Marketing on a limited budget can be challenging, but with strategic planning and high-quality content, small businesses can still drive growth online.
Many businesses can’t allocate a large budget toward marketing, so working with limited means requires some prior planning and quality content to enable your online presence to grow. Growing with a limited budget isn’t impossible, but requires time, skills and patience - trying new ideas is all part of the marketing game!
Review Your Website
Your website is the heart of your business, the place your audience will come for more information. Have you reviewed your website recently? Is it reflecting your current services or products and functioning well? This is the first place to start when maximising your marketing on a limited budget - without this, services/products can’t be sold!
Improving your website’s SEO is the foundation of organic growth on a limited budget.
Consider the following:
→ Is your website showing up in search for particular keywords? For example, ‘Gyms in Surrey’. Use tools such as Google Trends, Moz and Semrush to research and review your keywords.
→ Have you updated your services/products pages? Review your pricing, imagery and descriptions.
→ Is everything functioning well on your site? Check contact forms and clickable links to ensure everything is running properly - the worst thing for a client is to be lead to the dreaded 404 error page!
Boost Local SEO With a Google My Business Profile
Have you searched on Google recently to find information for a business? The area presented which includes their phone number, location and even photos is known as Google My Business. It’s free to set up a profile, and is will improve your local business visibility. If potential customers are searching for similar businesses, you will show up alongside them.
Keep It Simple and Focused - Choose The Right Social Media Platforms For Your Business
Rather than spreading yourself thin across all platforms, look into what will best serve your business. Consider where your audience are finding their information, and focus on those social media platforms to create high-quality content for.
If you’re a food business targeting 20-30 year olds, TikTok will be the one for you. An accountancy firm? LinkedIn will be your ideal place to speak to your target audience.
Consider the following:
→ Simplify your platforms - It’s common to see businesses using all platforms, but seeing no results. Even if you consider one or two platforms initially, consistent posting and engagement will push your business forward and enable growth.
→ Where are your audience scrolling? Put yourself in their shoes and consider where they are scrolling for endless hours. If they aren’t scrolling, consider if you need to look at different angles, such as print marketing or SEO content on your website.
Increase Organic Reach Through Audience Engagement
The best way to grow your audience organically? Engage with them!
But what does that really mean? Basically, having a chat. This goes beyond just replying to comments and messages, you should be seeking out your audience and engaging with them to raise intrigue in your business. To see how it’s done well, have a look at larger businesses such as Duolingo and Ryanair who are consistently commenting on users content, bringing a sense of humor and brand awareness.
Take Advantage of Free Tools
Good content doesn’t have to be just for those with a budget - there are so many free tools which can be used. From vdeo editing to scheduling, trend reporting and analytics, all of these can be ticked off using free tools.
✨ Read our blog - Free Tools To Elevate Your Marketing ✨
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